FOODSERVICE SUPPORT PROGRAM

A PIZZA WITH COMPASSION

The entire restaurant industry has been decimated by the sudden loss in sales and many of the local independents are considering or will be forced to close down permanently in the wake of Covid-19.

With a dire need to support the independent operators, Stir developed a unique yet simple supplier strategy. Support the operator who in turn will support the community by providing a complimentary pizza to a friend, a family, a neighbour or a frontline worker.

The theme “Pizza it Forward” was based on a play on words “Pay it Forward”. When you pay it forward, you're usually changing someone else's circumstances for the better.

In this case, the strategy was to make the independent restaurant operators not only feel better, but do better.

STRATEgY
PROGRAM DEVELOPMENT     
CREATIVE PLATFORM