LOU’S BARBEQUE
TENDER IN NO TIME
For 35 years Lou’s Barbeque has been preparing the highest quality pre-cooked meats. Unfortunately, at retail, consumer awareness was very low.
Through consumer research Stir prepared a new strategic platform and package design that reinforced its most tender position.
The result was a definite increase in listings and sales, while everyone was bringing Lou home for dinner.
RESEARCH
POSITIONING
Package Design
WEBSITE DESIGN FOOD PHOTOGRAPHY
SALES MATERIAL
