I recall to this day the first time I walked into the original Kelsey’s Roadhouse in 1978, Paul Jeffery the founder, shook my hand, welcomed me with a warm smile and poured me a cold beer that he kindly stated was “on the house”.
From that day Paul became an incredibly good friend and I became extremely passionate about the business and grateful the friends that I have made since. In fact, my entire career has been in the foodservice sector.
Foodservice is a people business. It is people preparing and serving with a smile and a sincere thank you. It is a passion and determination like no other. The resolve and the will to never give up is the reason they are still open today and hope to be open tomorrow.
I know this is the reason why I created Stir-to support those who support our friends in foodservice. My motivation is even stronger today as they are in need like never before. If there is anything I can do to help suppliers and operators succeed, please let me know as I am always passionate and enthusiastic to support a friend in foodservice.
Scott Moore, President of Stir Creative Communication Inc., has been helping foodservice and hospitality suppliers and operators increase sales for over 30 years. For innovative and revenue-increasing programs, marketing and promotional campaigns and much more, contact Scott at 905-484-3094, scott@stircommunications.ca, or visit www.stircommunications.ca.