Friday, June 11 is hopefully the beginning of better days ahead for the restaurant industry. With patios opening in Ontario, it certainly is a welcomed sign for all owners and operators that have weathered the past 15 months.
But unfortunately, it is not as simple as putting out some tables, chairs and serving a cold beer-there is so much more to do. Hiring staff will be difficult as many have changed careers and the instant demand will make it difficult to fulfill all requirements for both the front and back of the house.
Menus, recipes, and steps of service have changed to some degree to compensate for lost income, food costs and the expense incurred for PPE and other virus prevention protocols. And what menu items sold well for take out may not be as in demand, as dine in will encourage sales of traditional items that do not travel well.
For many operators, their to do list is long and the new norm list will be longer. How has Covid influenced guest demand? How comfortable will guests be sitting near others, and soon to be, inside? There is so much unknown, so much to learn what the new norm is and will be.
As a loyal patron of many establishments and as someone who has made a living in the foodservice industry for the past 30 years, we should all be patient, understanding and empathetic for the operator. Thankful as they have suffered greatly, they have managed to stay open and now they will smile and greet us knowing that they are close and have come so far.
Bon appétit and cheers to all!
Scott Moore, President of Stir Creative Communication Inc., has been helping foodservice and hospitality suppliers and operators increase sales for over 30 years. For innovative and revenue-increasing programs, marketing and promotional campaigns and much more, contact Scott at 905-484-3094, scott@stircommunications.ca, or visit www.stircommunications.ca.