This past weekend I was asked “what is my passion?”
I paused for a minute as I was taken back by such an intriguing question from someone I just met. Forget the small talk, lets do a deep dive into my soul to bring, what beats my heart, to the surface.
I proudly and profoundly announced FOOD! Yes FOOD!
I suspect the stranger was a bit surprised as perhaps she thought sports, cars, beer or other typical male oriented themes would be my response. But food and all associated pursuits is what I love.
Beyond the obvious attributes and musts of food, I believe that food means family, friends, many memorable moments and has endless tastes and timeless traditions. It brings people together - to laugh, cry, tell stories, celebrate, remorse, cheer and so much more.
Not only do I love to stand in front of a stove and/or barbecue, to create many meals, but food is also the “why” I do for a living. Since I began my career, most of it has been in the foodservice industry, either on the client and/or agency side. I have worked with two national restaurant chains, local independent restaurants and many suppliers, and no matter the size, scale, or format, the one common denominator is the passion to prepare and serve people amazing experiences.
To me going to a restaurant and waiting for the meal is like opening a present on Christmas morning. The anticipation, the presentation, the aroma, and the satisfaction of a delicious meal with friends and/or family is simply the best. It's also knowing how much hard work, effort and passion has been put into every meal by my fellow foodies - the owners, operators and staff - that makes the experience so much more rewarding.
So yes, I am a professed FOODIE, both personally and professionally.
To me the plate is the canvas, the food is the paint and the masterpiece is a meal prepared with passion.
What is your passion?
Scott Moore, President of Stir Creative Communication Inc., has been helping foodservice and hospitality suppliers and operators increase sales for over 30 years. For innovative and revenue-increasing programs, marketing and promotional campaigns and much more, contact Scott at 905-484-3094, scott@stircommunications.ca, or visit www.stircommunications.ca.